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Mike O'Sullivan Marketing Writer

Why You?
Why Me?




Enjoy this selection of my projects. "Note" on Clients page applies.

More recent years I've addressed issues beyond marketing. I've worked in-house and better appreciate my clients' challenges. Crafting instructions for complex internal projects improved my writing. I also have experience writing internal-use-only salesforce reference documents.

Company description (Clean Air Advocates, 11/13)

Fold-out Brochure (San Francisco Dept. of the Environment / AAA, 4/08)

White paper (My own; original version published 6/07)
"Marketing Communications as Product Development: Building the
Portable Salesperson"

Sell sheet (Convergys Corporation, 4/07)

Three Brochures (Convergys Corporation, 12/06)

Sell sheet (Convergys Corporation, 5/06)

Website copy (Cal State East Bay Continuing Education, 1/06)

Website copy (Sentenium, 9/05)

Bylined article (MarketingProfs, 8/05)
"Effective Marketing Copy: It's Not Just About Benefits"

Collateral piece (Industry Gems Research & Consulting, 10/04)

Website copy (Advenix, 6/04)

Fold-out Brochure (Nat'l Semiconductor Political Action Committee, 2/04)

Two bylined articles (WordBiz Report, 11/03)
"Five Tips to Improve Conversion on Your Landing Page"
"Q&A: Seven Tips to Craft a Downloadable White Paper"

Case study (, 7/03)

Four Postcard mailers (Amos Press, Inc., 6/03)

Bylined article (WordBiz Report, 3/03)
"Open Sesame: Creating Your Subject Line"

White paper (NetLine Corporation, 1/03)

Print ads (Amos Press, Inc., 12/02)
To promote Coin World's online edition.

Newsletter article (NetLine Corporation, 9/02; article unbylined)

Print and Banner ads (Amos Press, Inc., 8/02)
To promote Linn's Stamp News' online edition.

White paper and matching Promotional email (NetLine Corporation, 6/02)

Fold-out Brochure (Business Marketing Association, 5/02)

Collateral piece (NetHawk Interactive / NetLine Corporation, 5/02)

Two Promotional emails (Amos Press, Inc., 3/02)

Promotional email (Spectra Consulting, 1/02)


"Not only is Mike a talented writer, but he is also able to quickly identify with our specialty markets..."

Terri Wise
Circulation Director
Amos Press, Inc.