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I work to write copy you will reuse or repurpose.
I write sales & marketing materials for all stages of your sales cycle:
- Demand generation: Sales & marketing materials that help you acquire sales leads.
- Lead nurturing: Sales & marketing materials that help you keep sales leads in the fold and convert the right ones to truly "qualified" leads.
- More lead nurturing: Sales & marketing materials that help you keep qualified leads in the fold.
- Lead conversion: Sales & marketing materials that help you close the sale on the best possible terms.
- Customer retention: Sales & marketing materials that help you increase the lifetime value of a customer after the initial sale is closed.
As such, you can hire me to write materials that apply to some or all of those needs:
- Website copy
- Brochures and collateral (external)—the materials you want all the world to see
- Brochures and collateral (internal)—the documents that will meet the needs of your sales force and your distribution partners
- Promotional emails
- Landing pages
- Ads (from print to pay-per-click)
- Direct mail
- Sales letters
- White papers
- Press releases
- Audio & Video scripts
- Case studies
- Ghostwritten articles
- RFP responses / Other proposals
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